b. Humorous advertising campaign increases awareness of the brand.
c. Research shows that consumers will also eat a 200 gram bag in one sitting.
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d. Tests determine that increasing the size of the logo on the package better connects the product with
advertisements.
e. Small drops in price bring large increases in sales.
ANSWER: c
43. Compulsive theft, spending, gambling and eating are examples of consumers engaging in
a. unique methods of disposal of products.
b. excessive acquisition.
c. illegal activities in the purchase of goods.
d. excessive consumer motivation.
e. behaviours that will reduce product usage in the long run.
ANSWER: b
44. If Jeremy’s decision about which theme park to go to on the Gold Coast is influenced by his children, his children can
be said to be Jeremy’s __
a. psychological core.
b. personality.
c. culture.
d. motivation, ability and opportunity.
e. None of these choices.
ANSWER: c
45. A consumer wants to purchase a new automobile because hers got stolen. This consumer probably has a high level of
a. ability.
b. perception.
c. motivation.
d. exposure.
e. opportunity.
ANSWER: c
46. A consumer wants to purchase a new automobile. Since she is on vacation and has some free time, she has the ____ to
learn as much as possible about her decision.
a. ability
b. perception
c. motivation
d. exposure
e. opportunity
ANSWER: e
47. A consumer wants to purchase a new automobile. Having three years of experience as an amateur auto mechanic, she
has the ____ to learn as much as possible about her decision.
a. ability
b. perception
c. motivation
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d. exposure
e. opportunity
ANSWER: a
48. Jeremy wants to go on a four-wheel driving trip to Cape York, Queensland. He has been four-wheel driving with his
mates for several years and now he is off on annual leave. As an internal consumer process, this is an example of having
a. motivation, ability and opportunity.
b. exposure, disposal and memory.
c. acquisition, usage and disposal.
d. perceptiveness, retention and memory.
e. exposure, disposal and retention.
ANSWER: a
49. Jeremy is very motivated to choose a good location for his four-wheel driving trip during his summer holidays. Before
Jeremy decides on how to go on his four-wheel driving trip, he must first make sure he has ____ information.
a. perception of
b. attention to
c. a good attitude toward
d. exposure to
e. psychological insight toward
ANSWER: d
50. Even if consumers are exposed to information about a product, they must first ____ it in order for it to have an effect.
a. be exposed
b. perceive
c. understand
d. comprehend
e. cognitively manage
ANSWER: b
51. Benjamin was exposed to an ad for Kringle’s, a new brand of potato chips, but only motivation will lead him to
a. be exposed.
b. perception.
c. disposition.
d. pay attention.
e. the psychological core.
ANSWER: d
52. Nathan would only travel to the Yarra Valley if he considered it a weekend trip and not a long vacation. Thus, it
depended on
a. whether he comprehended the choices that were available in his consideration set.
b. if he paid attention to the choices.
c. how he categorised the product with respect to other choices.
d. how he modified the information that was available to him.
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e. if he retrieved the information correctly.
ANSWER: c
53. Attitudes do not
a. change.
b. form from exposure to information.
c. relate to choice.
d. form from exposure to advertising.
e. always predict behaviour.
ANSWER: e
54. Problem recognition occurs when consumers
a. form an attitude.
b. form affect toward an object.
c. expose themselves to persuasive information.
d. realise that they have an unfulfilled need.
e. categorise information in a schematic framework.