ANSWER: d
31. JB Hi Fi gives cash or credit toward a better smartphone in return for a customer's older smartphone. This transaction
is known as
a. purchasing.
b. consumption.
c. gift giving.
d. trading.
e. borrowing.
ANSWER: d
32. A big product-usage problem for marketers is that consumers become dissatisfied because
a. the product is used incorrectly.
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b. too little of the product is used.
c. too much of the product is used.
d. the product is used at the wrong time.
e. the product is not used for a sufficiently long period of time.
ANSWER: a
33. Thomas realised that his mobile phone was no longer serving him the way it used to. In order to dispose of this
offering, he has a choice to
a. acquire the item permanently, keep it safe, or get rid of it permanently.
b. dispose of the item, acquire it, or get rid of it temporarily.
c. find a new use for the item, get rid of it temporarily, or get rid of it permanently.
d. acquire the item temporarily, dispose of it, or keep it.
e. acquire the item, keep it, or get rid of it temporarily.
ANSWER: c
34. Some consumers are interested in collecting rather than ____ items, even if the items no longer serve a functional
purpose.
a. renting
b. disposing
c. bartering
d. borrowing
e. trading
ANSWER: b
35. Curtis collects Pepsi and Coke bottles. He also uses old cola to clean the rust off his car. These are two examples of
how to
a. dispose of a product.
b. keep an item after it has lost its original usage.
c. collect items in creative ways.
d. get rid of items temporarily.
e. get rid of items permanently.
ANSWER: b
36. The advent of 24-hour grocery stores, health clubs and catalogue ordering systems are all examples of the provision of
a. flexibility in the timing of acquisitions.
b. interactive marketing.
c. chain-store marketing.
d. easily accessed disposal.
e. expanded product usage and functions.
ANSWER: a
37. E-commerce, high-end vending machines and mobile commerce are all examples of
a. symbolic consumption.
b. new technology that changes the types of products that consumers will order.
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c. changes in information technology affecting where we can acquire goods.
d. new technology that primarily affects the disposal of products.
e. examples of personal selling.
ANSWER: c
38. Antacid marketers find their best sales period is during the Christmas holiday season, when consumers do just a little
too much indulging. This is an example of
a. seasonal sales promotions.
b. seasonal variations in consumption.
c. cycles in the disposition process.
d. the dynamic process of consumer behaviour.
e. the unusually large effect of mass-consumer purchasing on the digestive process.
ANSWER: b
39. The increase in the home delivery of food, videos and convenience goods such as UberEats most directly affects
a. increasing prices.
b. developing smaller package sizes.
c. stimulating negative word-of-mouth.
d. where consumption is done.
e. using generic brand names.
ANSWER: d
40. An advertising campaign suggested multiple uses of baking soda. This is an example of increasing frequency of usage
to
a. decrease product sales.
b. increase brand awareness.
c. affect the way in which we acquire goods.
d. increase product sales.
e. increase consumer awareness of the product category.
ANSWER: d
41. Baby shampoo advertising that includes adults using the product may help increase sales by suggesting the consumer
a. use the product more frequently.
b. use larger amounts of the product.
c. use the product for longer periods of time.
d. use the product in a different location.
e. purchase the product in a different location.
ANSWER: c
42. In testing the consumption of tortilla chips, a company discovers that many consumers will eat an entire 150 gram bag
in one sitting. What additional knowledge of consumers' usage could increase the company's sales?
a. New biodegradable packaging is developed to appeal to an environmentally conscious segment of consumers.