1. In the introduction featuring Toby's Estate, the company is described to have adopted a 'social, ethical and
environmental' philosophy. This is a contributing factor to their success in the Australian market.
a. True
b. False
ANSWER: True
2. Consumer behaviour is the totality of consumers' decisions with respect to the acquisition and not consumption or
disposition of goods, services, time and ideas by human decision-making units over time.
a. True
b. False
ANSWER: False
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3. Each Australian household spends on average $264 per day on goods in services (AU average).
a. True
b. False
ANSWER: True
4. Broad themes that affect consumer behaviour are: the psychological core, the process of making decisions, the
consumer's culture and consumer behaviour outcomes.
a. True
b. False
ANSWER: True
5. In consumer behaviour, recognising a problem occurs when consumers realise they have an unfilled want.
a. True
b. False
ANSWER: False
6. Consumer behaviour outcomes include the symbolic use of products and the diffusion of ideas, products or services
through a market.
a. True
b. False
ANSWER: True
7. Anjala is an avid Western Bulldogs fan and meets Katy, who is one also. They may consider each other as part of their
reference group for footy events and related activities.
a. True
b. False
ANSWER: True
8. One reason marketers study consumer behaviour is because it helps them to create new products targeted at the right
segments.
a. True
b. False
ANSWER: True
9. Research indicates that we understand the differences between brands better when we can view a chart, matrix, or grid
comparing brands and their attributes.
a. True
b. False
ANSWER: True
10. It is necessary to understand consumers' disposition behaviours when advocating recycling programs.
a. True
b. False
ANSWER: True
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11. Even though the selling price of an iPhone is set by Apple, different consumers may have different perceptions of how
much it is worth.
a. True
b. False
ANSWER: True
12. Usage is one of the main topics of consumer behaviour.
a. True
b. False
ANSWER: True
13. Understanding how consumers comprehend and categorise information is important to recognising and guarding
against misleading advertising.
a. True
b. False
ANSWER: True
14. The consumer behaviour field looks at
a. how consumers are the most important element of the marketing mix.
b. the totality of consumers' decisions with respect to acquisition, consumption and disposition of goods,
services, activities, experiences, people and ideas by human decision-making units over time.
c. only the behaviour of consumers while in a retail environment.
d. the purchases of tangible goods but not services.
e. the persuasion of individuals to increase consumption at one period of time.
ANSWER: b
15. The ____ field is one that looks at the totality of consumers' decisions with respect to acquisition, consumption and
disposition of goods, services, time and ideas by human decision-making units over time.
a. anthropology
b. consumer behaviour
c. economics
d. psychology
e. customer management
ANSWER: b
16. An offering is a product, service, activity or idea
a. that is acquired but not used by consumers.
b. that is used but not acquired by consumers.
c. marketed by a firm but not yet available in the marketplace.
d. offered by a marketing organisation to consumers.
e. in the marketplace but not yet accepted by consumers.
ANSWER: d
17. The process by which a consumer comes to obtain an offering is known as
a. usage.
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b. disposition.
c. offering.
d. acquisition.
e. ostentation.
ANSWER: d
18. ANZAC Day products are an example of how ____ has symbolic implications.
a. usage
b. disposition
c. offering
d. acquisition
e. marketer-control
ANSWER: a
19. Spreading negative word-of-mouth is an example of how consumers' usage of a product