AACSB: Reflective Thinking
Blooms: Apply
Difficulty Level: 2 Medium
Learning Objective: 01-03 The scope of the international marketing task
Topic: The International Marketing Task
53.The _____ issues faced by a company are often amplified by the “alien status” of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate.
A. product research
B. pricing
C. product specification
D. political/legal
E. promotional
Political and legal issues face a business, whether it operates at home or in a foreign country. However, the issues abroad are often amplified by the “alien status” of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 2 Medium
Learning Objective: 01-03 The scope of the international marketing task
Topic: The International Marketing Task
54.Which of the following best illustrates the political and legal issues faced by companies because of their “alien status” when they attempt to do business in foreign countries?
A. A company doing moderate business in international markets because of violent history of its home country.
B. A company being forced by the local government to share its core competencies in order to continue doing business.
C. A product not being widely accepted in the foreign market because of its irrelevance to the customers.
D. A company utilizing an identical promotional campaign it used in the domestic country.
E. A company not succeeding in a foreign market because its product pricing is above the purchasing power of the local customers.
The alien status of a foreign business has two dimensions: It is alien in that foreigners control the business and in that the culture of the host country is alien to management. The alien status of a business means that, when viewed as an outsider, it can be seen as an exploiter and receive prejudiced or unfair treatment at the hands of politicians, legal authorities, or both.
AACSB: Reflective Thinking
Blooms: Understand
Difficulty Level: 2 Medium
Learning Objective: 01-04 The importance of the self-reference criterion (SRC) in international marketing
Topic: The International Marketing Task
55._____ is the conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then to adjust the marketing mix to minimize the effects.
A. Standardization
B. Adaptation
C. Segregation
D. Segmentation
E. Projection
Adaptation is a conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then to adjust the marketing mix to minimize the effects.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 1 Easy
Learning Objective: 01-04 The importance of the self-reference criterion (SRC) in international marketing
Topic: The Self-Reference Criterion and Ethnocentrism: Major Obstacles
56.The primary obstacles to success in international marketing are a person’s _____ and an associated ethnocentrism.
A. regionalism
B. holism
C. self-reference criterion
D. effort at adaptation
E. effort at integration
The primary obstacles to success in international marketing are a person’s self-reference criterion (SRC) and an associated ethnocentrism. The SRC is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 1 Easy
Learning Objective: 01-04 The importance of the self-reference criterion (SRC) in international marketing
Topic: The Self-Reference Criterion and Ethnocentrism: Major Obstacles
57._____ is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.
A. Nativism
B. Holism
C. Self-reference criterion