D. Segregation
E. Xenophobia
The SRC is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 1 Easy
Learning Objective: 01-04 The importance of the self-reference criterion (SRC) in international marketing
Topic: The Self-Reference Criterion and Ethnocentrism: Major Obstacles
58.In the United States, unrelated individuals keep a certain physical distance between themselves and others when talking or in groups. Americans do not consciously think about that distance; they just know what feels right without thinking. Someone from another culture would not necessarily understand this and would apply their rules for contact when speaking. The preceding is an illustration of what is called applying a _____ when reviewing the mentioned social custom of contact.
A. self-space principle
B. segregation principle
C. integration criterion
D. space command criterion
E. self-reference criterion
Misunderstandings that can occur about personal space between people of different cultures is an example that illustrates the impact of self-reference criterion (SRC).
AACSB: Analytic
Blooms: Understand
Difficulty Level: 1 Easy
Learning Objective: 01-04 The importance of the self-reference criterion (SRC) in international marketing
Topic: The Self-Reference Criterion and Ethnocentrism: Major Obstacles
59.Which of the following is closely related to the self-reference criterion?
A. Differentiation
B. Marketing myopia
C. Ethnocentrism
D. Multiculturalism
E. Pluralism
The self-reference criterion is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions. Closely connected is ethnocentrism, that is, the notion that people in one’s own company, culture, or country know best how to do things.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 1 Easy
Learning Objective: 01-04 The importance of the self-reference criterion (SRC) in international marketing
Topic: The Self-Reference Criterion and Ethnocentrism: Major Obstacles
60._____ impedes the ability of a person to assess a foreign market in its true light.
A. Nativism
B. Pluralism
C. Xenocentrism
D. Ethnocentrism
E. Relativism
Ethnocentrism is the notion that people in one’s own company, culture, or country know best how to do things. Ethnocentrism is generally a problem when managers from affluent countries work with managers and markets in less affluent countries. It impedes the ability to assess a foreign market in its true light.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 1 Easy
Learning Objective: 01-04 The importance of the self-reference criterion (SRC) in international marketing
Topic: The Self-Reference Criterion and Ethnocentrism: Major Obstacles
61.Which of the following is true of ethnocentrism?
A. It is the cultural binding force among a diverse employee population in an organization.
B. It is a problem that arises when managers from affluent countries work with managers and markets in less affluent countries.
C. American managers have generally been uninfluenced by it, especially in the beginning of the 21st century.
D. It is the cornerstone of effective adaptation in the field of international marketing.
E. Self-reference criterion is universally considered the technique to reduce or eliminate ethnocentrism.
Ethnocentrism was particularly a problem for American managers at the beginning of the 21st century because of America’s dominance in the world economy during the late 1990s.
AACSB: Analytic
Blooms: Understand
Difficulty Level: 2 Medium
Learning Objective: 01-04 The importance of the self-reference criterion (SRC) in international marketing
Topic: The Self-Reference Criterion and Ethnocentrism: Major Obstacles
62.The most effective way to control the influence of ethnocentrism and the SRC is to:
A. reduce interaction with culturally diverse audience.
B. ask for feedback on every possible occasion.
C. recognize their effects on our behavior.