B. no direct foreign marketing
C. global marketing
D. internal marketing
E. infrequent foreign marketing
Recognizing that foreign penetration of U.S. markets can cause serious competitive pressure, loss of market share, and, occasionally, severe financial harm, the import relief section of the Omnibus Trade and Competitiveness Act provides a menu of remedies for U.S. businesses adversely affected by imports.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 1 Easy
Learning Objective: 01-06 The progression of becoming a global marketer
Topic: Stages of International Marketing Involvement
Essay Questions
86.List out the events or trends that have shaped international business beyond today’s bumpy roads and into the future.
Of all the events and trends affecting global business today, four stand out as the most dynamic, the ones that will influence the shape of international business far into the future. These are:
(1) the rapid growth of the World Trade Organization; (2) the trend toward the acceptance of the free market system among developing countries in Latin America, Asia, and Eastern Europe; (3) the burgeoning impact of the Internet and other global media on the dissolution of national borders; and, (4) the mandate to properly manage the resources and global environment for the generations to come.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 2 Medium
Learning Objective: 01-01 The benefits of international markets
Topic: Global Perspective: Global Commerce Causes Peace
87.Define international marketing. How it is different from domestic marketing?
International marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit. The only difference between the definitions of domestic marketing and international marketing is that in the latter case, marketing activities take place in more than one country.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 2 Medium
Learning Objective: 01-02 The changing face of U.S. business
Topic: International Marketing Defined
88.Why is the international marketer’s task more difficult than that of the domestic marketer?
The international marketer’s task is more complicated than that of the domestic marketer because the international marketer must deal with at least two levels of uncontrollable uncertainty instead of one. Uncertainty is created by the uncontrollable elements of all business environments, but each foreign country in which a company operates adds its own unique set of uncontrollable factors.
AACSB: Reflective Thinking
Blooms: Understand
Difficulty Level: 2 Medium
Learning Objective: 01-03 The scope of the international marketing task
Topic: The International Marketing Task
89.How can a manager construct a marketing program designed for optimal adjustment to the uncertainty of the business climate?
Assuming the necessary overall corporate resources, structures, and competencies that can limit or promote strategic choice, the marketing manager blends price, product, promotion, channels-of-distribution, and research activities to capitalize on anticipated demand. These controllable elements can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.
AACSB: Analytic
Blooms: Understand
Difficulty Level: 2 Medium
Learning Objective: 01-03 The scope of the international marketing task
Topic: The International Marketing Task
90.List the domestic environment uncontrollables that influence an international marketer.
The aspects of the domestic environment uncontrollables include home-country elements that can have a direct effect on the success of a foreign venture: political and legal forces, economic climate, and competition. A political decision involving foreign policy can have a direct effect on a firm’s international marketing success. The domestic economic climate is another important home-based uncontrollable variable with far-reaching effects on a company’s competitive position in foreign markets. The capacity to invest in plants and facilities, either in domestic or foreign markets, is to a large extent a function of domestic economic vitality. Competition within the home country can also have a profound effect on the international marketer’s task.