Topic: Stages of International Marketing Involvement
81.The firms at the stage of regular foreign marketing of international marketing involvement:
A. sell products that are a result of planned production in markets in various countries.
B. primarily focus all their operations and production to service domestic market needs.
C. have a global perspective and view the entire world as one market devoid of any segments based on nationality.
D. have half their sales revenues coming from international markets.
E. have no intention of maintaining continuous market representation in foreign markets.
For a firm at the stage of regular foreign marketing of international marketing involvement, the primary focus of operations and production is to service domestic market needs. However, as overseas demand grows, production is allocated for foreign markets, and products may be adapted to meet the needs of individual foreign markets.
AACSB: Analytic
Blooms: Understand
Difficulty Level: 2 Medium
Learning Objective: 01-06 The progression of becoming a global marketer
Topic: Stages of International Marketing Involvement
82.Which of the following is true of firms at the international marketing stage of marketing involvement?
A. The primary focus of operations and production is to service domestic market needs.
B. As domestic demand increases and absorbs surpluses, foreign sales activity is reduced or even withdrawn.
C. Profit expectations from foreign markets are seen primarily as a bonus in addition to regular domestic profits.
D. Planning generally entails production of goods outside the home market.
E. The firm treats the world, including the home market, as one market.
Companies in the international marketing stage are fully committed to and involved in international marketing activities. Such companies seek markets all over the world and sell products that are a result of planned production for markets in various countries. This planning generally entails not only the marketing but also the production of goods outside the home market.
AACSB: Analytic
Blooms: Understand
Difficulty Level: 2 Medium
Learning Objective: 01-06 The progression of becoming a global marketer
Topic: Stages of International Marketing Involvement
83.What is the most profound change for firms at the global marketing stage of internationalization?
A. Planning involves production of goods outside the home market.
B. Sales to foreign markets are made as and when goods become available.
C. Temporary surpluses marketed in foreign markets is the only element of internationalization.
D. Companies treat the world, along with home market, as one market.
E. Production capacity exceeds domestic demand.
At the global marketing level, the most profound change is the orientation of the company toward markets and associated planning activities. At this stage, companies treat the world, including their home market, as one market.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 2 Medium
Learning Objective: 01-06 The progression of becoming a global marketer
Topic: Stages of International Marketing Involvement
84.Which of the following firms/products reflects a global marketing orientation?
A. A skin-lightening cream aimed at African American women.
B. A company promoting Latino jazz musicals.
C. A firm producing highly cost-effective and durable computers.
D. A famous restaurant in Singapore that specializes in Oriental food.
E. A Japanese to English translation software.
For a firm with a global marketing orientation, market segmentation decisions are no longer focused on national borders. Instead, market segments are defined by income levels, usage patterns, or other factors that frequently span countries and regions.
AACSB: Reflective Thinking
Blooms: Apply
Difficulty Level: 2 Medium
Learning Objective: 01-06 The progression of becoming a global marketer
Topic: Stages of International Marketing Involvement
85.For a company at the _____ stage of internationalization, market segments are defined by income levels, usage patterns, or other factors that frequently span countries and regions.
A. domestic market extension