2.Companies from Japan are the leading group of investors in the United States.
FALSE
Foreign direct investment in the United States is more than $2 trillion. Companies from the United Kingdom lead the group of investors, with companies from the Netherlands, Japan, Germany, and Switzerland following, in that order.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 1 Easy
Learning Objective: 01-02 The changing face of U.S. business
Topic: The Internationalization of U.S. Business
3.International marketing involves selling of a company’s goods and services to consumers or users in more than one nation for a profit.
TRUE
International marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 1 Easy
Learning Objective: 01-02 The changing face of U.S. business
Topic: International Marketing Defined
4.The difference between domestic and international marketing lies in the different concepts of marketing.
FALSE
The difference between domestic and international marketing lies not with different concepts of marketing but with the environment within which marketing plans must be implemented.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 2 Medium
Learning Objective: 01-02 The changing face of U.S. business
Topic: International Marketing Defined
5.An international marketer must deal with at least two levels of uncontrollable uncertainty.
TRUE
The international marketer’s task is more complicated than that of the domestic marketer because the international marketer must deal with at least two levels of uncontrollable uncertainty instead of one.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 2 Medium
Learning Objective: 01-03 The scope of the international marketing task
Topic: The International Marketing Task
6.The geography and infrastructure of a country are uncontrollable factors that influence the business decisions of a company in an international market.
TRUE
Refer Exhibit 1.3-The International Marketing Task
AACSB: Analytic
Blooms: Remember
Difficulty Level: 2 Medium
Learning Objective: 01-03 The scope of the international marketing task
Topic: The International Marketing Task
7.The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.
FALSE
Refer Exhibit 1.3-The International Marketing Task
AACSB: Analytic
Blooms: Understand
Difficulty Level: 2 Medium
Learning Objective: 01-03 The scope of the international marketing task
Topic: The International Marketing Task
8.The level of technology in a country is an uncontrollable element for international marketers.
TRUE
Refer Exhibit 1.3-The International Marketing Task
AACSB: Analytic
Blooms: Remember
Difficulty Level: 1 Easy
Learning Objective: 01-03 The scope of the international marketing task
Topic: The International Marketing Task
9.The uncontrollable factors a company has to deal with decreases with the number of foreign markets in which it operates.
FALSE
The more foreign markets in which a company operates, the greater is the possible variety of foreign environmental factors with which to contend.
AACSB: Reflective Thinking
Blooms: Understand
Difficulty Level: 2 Medium
Learning Objective: 01-03 The scope of the international marketing task
Topic: The International Marketing Task
10.The controllable elements can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.
TRUE
The successful manager constructs a marketing program designed for optimal adjustment to the uncertainty of the business climate. The controllable elements can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 1 Easy
Learning Objective: 01-03 The scope of the international marketing task
Topic: The International Marketing Task