A. The primary focus of operations and production is to service domestic market needs.
B. As domestic demand increases and absorbs surpluses, foreign sales activity is reduced or even withdrawn.
C. Profit expectations from foreign markets are seen primarily as a bonus in addition to regular domestic profits.
D. Planning generally entails production of goods outside the home market.
E. The firm treats the world, including the home market, as one market.
83.What is the most profound change for firms at the global marketing stage of internationalization?
A. Planning involves production of goods outside the home market.
B. Sales to foreign markets are made as and when goods become available.
C. Temporary surpluses marketed in foreign markets is the only element of internationalization.
D. Companies treat the world, along with home market, as one market.
E. Production capacity exceeds domestic demand.
84.Which of the following firms/products reflects a global marketing orientation?
A. A skin-lightening cream aimed at African American women.
B. A company promoting Latino jazz musicals.
C. A firm producing highly cost-effective and durable computers.
D. A famous restaurant in Singapore that specializes in Oriental food.
E. A Japanese to English translation software.
85.For a company at the _____ stage of internationalization, market segments are defined by income levels, usage patterns, or other factors that frequently span countries and regions.
A. domestic market extension
B. no direct foreign marketing
C. global marketing
D. internal marketing
E. infrequent foreign marketing
Essay Questions
86.List out the events or trends that have shaped international business beyond today’s bumpy roads and into the future.
87.Define international marketing. How it is different from domestic marketing?
88.Why is the international marketer’s task more difficult than that of the domestic marketer?
89.How can a manager construct a marketing program designed for optimal adjustment to the uncertainty of the business climate?
90.List the domestic environment uncontrollables that influence an international marketer.
91.Explain with an example how domestic competition affects prospects of an international marketer.
92.Explain how the “alien status” of a company amplifies the political and legal issues faced by the company in a foreign market.
93.What are the primary obstacles to success in international marketing?
94.To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. List the four steps that make up the framework for such an analysis.
95.Describe the “regular foreign marketing” stage of international marketing involvement.
Chapter 01 The Scope and Challenge of International Marketing Answer Key
True / False Questions
1.For companies today, becoming international is a luxury only some can afford.
FALSE
For a growing number of companies, being international is no longer a luxury but a necessity for economic survival.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 2 Medium
Learning Objective: 01-01 The benefits of international markets
Topic: Global Perspective: Global Commerce Causes Peace