A. Infrequent foreign marketing
B. Regular foreign marketing
C. No direct foreign marketing
D. International marketing
E. Global marketing
75.James Bright’s company seeks markets all over the world and attempts to sell products that are a result of planned production for markets in various countries. Which of the following stages best characterizes the stage of international marketing involvement for Mr. Bright’s company?
A. Infrequent foreign marketing
B. Regular foreign marketing
C. No direct foreign marketing
D. International marketing
E. Internal marketing
76.Maria Peron’s company treats the world, including the home market in Spain, as one market. Market segmentation decisions no longer focus on national borders. Instead, market segments are defined by income levels, usage patterns, and other factors that span countries and regions. Which of the following stages best characterizes the stage of international marketing involvement for Ms. Peron’s company?
A. Infrequent foreign marketing
B. Test marketing
C. No direct foreign marketing
D. Internal marketing
E. Global marketing
77.Ajax Corporation has decided to enter the international marketing arena by marketing its products on a country-by-country basis, with separate marketing strategies for each country. The company is using which of the following concepts to formulate its international policies and strategies?
A. Domestic market extension concept
B. Multidomestic market concept
C. Mass marketing concept
D. Universal marketing concept
E. Standardized marketing concept
78.Regular foreign marketing stage differs from the international marketing stage as companies at the regular foreign marketing stage:
A. fail to actively seek customers in international markets.
B. market their products in international markets only when there is a surplus in production.
C. fail to represent careful strategic thinking about international expansion.
D. lack permanent productive capacity that is devoted for production of goods and services to be marketed in international markets.
E. focus all their operations and production to service the domestic market needs even though they are interested in foreign markets.
79.Which of the following is true of firms in the first two stages of international marketing involvement—no direct foreign marketing and infrequent foreign marketing?
A. They do not begin internationalization at these stages.
B. They take a strategic approach to decision making regarding international expansion.
C. They are more reactive in nature and embark on internationalization without planning.
D. They intend to maintain a continuous market representation in foreign markets.
E. They are a result of dedicated production capacity maintained for foreign markets.
80.In which of the following stages of international marketing involvement, companies primarily focus all their operations and production to service domestic market needs, even though they have a permanent productive capacity devoted to the production of goods to be marketed in foreign markets?
A. No direct foreign marketing
B. Infrequent foreign marketing
C. Regular foreign marketing
D. International marketing
E. Global marketing
81.The firms at the stage of regular foreign marketing of international marketing involvement:
A. sell products that are a result of planned production in markets in various countries.
B. primarily focus all their operations and production to service domestic market needs.
C. have a global perspective and view the entire world as one market devoid of any segments based on nationality.
D. have half their sales revenues coming from international markets.
E. have no intention of maintaining continuous market representation in foreign markets.
82.Which of the following is true of firms at the international marketing stage of marketing involvement?