B) the trend toward the acceptance of the free market system among developing countries
C) the trend toward using English as the global language
D) the trend toward establishing a world currency
E) the trend toward providing aid to developing and less developed nations
32) What event spurred the final downfall of the U.S. economy in 2008 when world trade experienced its deepest decline in more than 50 years?
A) The stock market ended at a record high.
B) The U.S. and Cuba joined forces.
C) The Senate and House failed to compromise on interest rates.
D) The housing market collapsed.
E) The voters elected a third-party candidate.
33) How has globalization impacted domestic markets in the United States?
A) Companies with only domestic markets have been able to sustain their customary rates of growth.
B) Multinational companies are making more profits from their domestic operations compared to their earnings from the foreign markets.
C) Only multinational companies with large production facilities have outperformed their strictly domestic U.S. counterparts.
D) The domestic companies have reduced their manufacturing employment more than U.S. multinationals.
E) Multinational manufacturing companies in all industries and sizes have outperformed their domestic counterparts.
34) What is an essential requirement for experienced, as well as new, firms to succeed in international markets?
A) adhering strictly to their traditional methods of production and operations
B) focusing primarily on their production to exclusively meet domestic demand
C) venturing into multiple markets by investing in all of them at once
D) committing themselves completely to foreign markets
E) having beneficial relations with lobbyists of foreign markets
35) Jason's department is responsible for the business activities designed to plan, price, promote, and direct the flow of his company's small appliance products to consumers in various nations around the world for a profit. What is his department in charge of?
A) internal marketing
B) importing
C) performance appraisal
D) international marketing
E) domestic trade
36) What is considered the most critical difference between domestic marketing and international marketing?
A) the difference in marketing principles being followed
B) the different concepts of marketing
C) the difference in marketing theories being followed
D) the environment in which marketing plans must be implemented
E) the basic processes used to market products and services
37) Marketers must be especially cognizant of ________ for both domestic and international markets because of the dominantly uncontrollable nature of this factor.
A) price
B) promotion
C) research activities
D) political/legal forces
E) channels of distribution
38) ________ is a controllable element for an international marketer.
A) Level of technology
B) Geography and infrastructure
C) Channels-of-distribution
D) Cultural forces
E) Competitive forces
39) What is an uncontrollable element for an international marketer?
A) firm characteristics
B) channels-of-distribution
C) price
D) research
E) level of technology
40) For an international marketer, the ________ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.
A) competitive structure
B) economic climate
C) structure of distribution
D) environmental factors
E) controllable elements
41) Ian works for a sports equipment manufacturer in Boston and is responsible for shipping products across the United States. What is one factor that would be uncontrollable for Ian?
A) firm characteristics
B) competitive structure
C) channels of distribution
D) price of the product
E) promotional measures
42) Which political action is most likely to favor international marketing?
A) placing trade embargoes on Cuba owing to widespread political instability in the country
B) the U.S. government placing a trade ban on Libya owing to rampant terrorism
C) South Africa abolishing apartheid and the U.S. lifting the embargo
D) tariff hike for imports established by China
E) the U.S. government coupling human rights issues with foreign trade policy
43) What is an accurate description of the relationship between international business and domestic business?
A) The domestic economic climate has no effect on a company's competitive position in foreign markets.
B) Domestic businesses must focus on capital mobility toward international businesses before capital generation.