B. Observational
C. Conversational
D. Internet Analytics
E. None of the above
Cooper - Chapter 01 #40
Level: Easy
41.Following Twitter posts during a trial to assess public opinion is an example of ____ data.
A. Transactional
B. Observational
C. Conversational
D. Internet Analytics
E. None of the above
Cooper - Chapter 01 #41
Level: Easy
42.Tracking warehouse and shipping manifests is an example of ____ data.
A. Transactional
B. Observational
C. Conversational
D. Internet Analytics
E. None of the above
Cooper - Chapter 01 #42
Level: Easy
43.The definition of business research excludes which of the following:
A. Systematic inquiry.
B. Developing a plan to acquire information.
C. Guiding management decision making.
D. Process for disseminating insights.
E. Implementing recommendations.
Cooper - Chapter 01 #43
Level: Easy
44.Research has been increasing in business decision making because:
A. Management decisions are easier.
B. Technology is less accessible.
C. ROI measures have never been more important.
D. Managers are well schooled in business analytics
E. None of the above.
Cooper - Chapter 01 #44
Level: Difficult
45.Control in business research is the ability of the researcher to ...
A. Explain the outcome of a research study.
B. Control question order in a descriptive study.
C. Replicate a scenario and dictate a particular outcome.
D. Determine the management dilemma.
E. Determine the right sample.
Cooper - Chapter 01 #45
Level: Moderate
46.A research variable is ...
A. A person's attitude
B. A single event
C. A characteristic under study
D. Something that can be described, reported or predicted.
E. All of the above.
Cooper - Chapter 01 #46
Level: Moderate
47.The hierarchy of business decision makers categorizes organizations based on how they use business research to make decisions. List and explain the three levels in the hierarchy.
The three levels in the hierarchy are the base tier, the middle tier, and the top tier. Organizations in the base tier are called intuitive decision makers because they use past experience and intuition to make decisions. The middle tier organizations are called standardized decision makers because they base some decisions on business research and others are past experience. The top tier is called the visionaries because they consider research to be the foundation of any good decision. This group may also develop specific proprietary methods of research.
Cooper - Chapter 01 #47
Level: Moderate
48.Sometimes business research may be unnecessary. Explain when this could occur.
Business research may be unnecessary in several situations. If the value of addressing the problem is less than the cost of the research, research is unnecessary. If the organization suffers from constraints of time, money, or skill, the research may not be appropriate. If the necessary information cannot be collected in a manner that is applicable to the research, it may not be necessary. Finally, if the decision is of low-risk anyway, research is unnecessary.
Cooper - Chapter 01 #48
Level: Moderate
49.What is the difference between applied research and basic research?
Applied research is research that has a practical problem-solving emphasis and is conducted to reveal answers to specific questions related to action, performance, or policy needs. Basic research is designed to solve problems of a theoretical nature with little direct impact on strategic or tactical decisions.
Cooper - Chapter 01 #49
Level: Easy
50.What characteristics of research are associated with the standards of the scientific method?