D. A new study focusing on a smaller number of variables is required.
E. Market fluctuations make this study important for prediction.
Cooper - Chapter 01 #31
Level: Difficult
32.An estimate of next year's market share is an example of what type of research?
A. Descriptive
B. Reporting
C. Predictive
D. Explanatory
E. Longitudinal
Cooper - Chapter 01 #32
Level: Moderate
33.Which of the following is pure research rather than applied research?
A. Sleep duration, as impacting work efficiency.
B. Disruption of cognitive ability under stress.
C. The relationship between leadership traits and corporate success.
D. Work towards the discovery of a possible new element.
E. Comparing brand logos after a change.
Cooper - Chapter 01 #33
Level: Moderate
34.Research methods courses recognize that students preparing to manage any function need training in a disciplined process for conducting an inquiry of a management dilemma. Which of the following is NOT a reason for such training?
A. More government intervention.
B. Information overload.
C. Greater computing power and speed.
D. More government cooperation through information sharing.
E. Shifting global centers of economic activity and competition.
Cooper - Chapter 01 #34
Level: Moderate
35.A business intelligence system (BIS) in conjunction with business research often has the task of:
A. Create an platform for surveillance of corporate competitors.
B. Discovering opportunities that influence strategic decisions.
C. Generate numerous elements of data organized for retrieval.
D. Relying heavily on those methodologies that proved themselves in the last several decades of the 20th century—surveys and focus groups.
E. None of the above.
Cooper - Chapter 01 #35
Level: Moderate
36.In the early part of your career, you will likely be asked to perform a number of reporting studies. Many managers consider the execution of such studies:
A. An excellent way for new employees to become familiar with their employer and its industry.
B. The least valuable type of research.
C. A way to discover answers to the questions who, what, when, where, and sometimes, how.
D. The primary means to control a process once we can explain and predict it.
E. Essential to evaluate specific courses of action or forecast current or future values.
Cooper - Chapter 01 #36
Level: Moderate
37.A goal differs from a strategy in that ...
A. A goal is a measurable result and a strategy is a broad course of action.
B. A goal is the outcome of a strategy.
C. A goal details the specific actions of a strategy.
D. A goal is how a strategy is executed.
E. None of the above explains how a goal differs from a strategy.
Cooper - Chapter 01 #37
Level: Moderate
38.A requirement that researchers think strategically means that ...
A. Research insights must be linked to strategic recommendations.
B. Research insights must be linked to tactics that the organization will execute.
C. Research insights must be linked to organizational opportunities.
D. A and C above
E. None of the above.
Cooper - Chapter 01 #38
Level: Moderate
39.Following a customer's click-through patterns when they access the internet is an example of __________ data.
A. Transactional
B. Observational
C. Conversational
D. Internet Analytics
E. B and C above
Cooper - Chapter 01 #39
Level: Moderate
40.Recording data from a candidate's job interview is an example of __________ data.
A. Transactional