A. Scope
B. Limitations
C. Precise meaning of all terms
D. Desired procedures
E. Organizational symptoms
Cooper - Chapter 01 #21
Level: Moderate
22.The procedures used in the research are specified in the _____ section of a research report.
A. problem statement
B. research design
C. limitations
D. findings
E. conclusions
Cooper - Chapter 01 #22
Level: Easy
23.Researchers have the ethical responsibility to guard the welfare of _____.
A. research participants
B. clients
C. colleagues
D. organizations to which they belong
E. all of the above
Cooper - Chapter 01 #23
Level: Easy
24.Which of the following considerations is not a potential ethical dilemma for a researcher?
A. Psychological harm to respondents
B. Physical harm to respondents
C. Omission of significant procedural details in the research process
D. Invasion of privacy
E. Exploitation of respondents
Cooper - Chapter 01 #24
Level: Moderate
25.The goal of the research design is to maximize the _____ of the results.
A. objectivity
B. subjectivity
C. profitability
D. morality
E. reportability
Cooper - Chapter 01 #25
Level: Moderate
26.Are any of the following NOT a good reason for managers to be well grounded in basic research?
A. Do research for themselves.
B. Make competent decisions on whether to make or 'buy' research from researchers outside the firm.
C. Define their own needs and form researchable questions for the specialist.
D. Judge the logic of a research approach.
E. All are good reasons.
Cooper - Chapter 01 #26
Level: Easy
27.Which of the following types of research is conducted to evaluate specific courses of action or forecast current or future values?
A. Reporting studies
B. Explanation studies
C. Description studies
D. Prediction studies
E. Observation studies
Cooper - Chapter 01 #27
Level: Easy
28.Which of the following is NOT an example of research?
A. An experiment in product taste preferences.
B. A statistical analysis of errors in the recording of inventories.
C. A test of cognitive dissonance theory and major investment decisions.
D. A simulation of the information flows in an organization.
E. A decision to change the firm's method of accounting.
Cooper - Chapter 01 #28
Level: Moderate
29.Applied research:
A. Has little direct impact on policy decisions.
B. Is problem directed but not decision directed.
C. Is problem directed and closely related to policy or action needs.
D. Calls for a hypothesis to initiate the research.
E. Is usually conducted in the laboratory.
Cooper - Chapter 01 #29
Level: Moderate
30.Data was analyzed and it showed that: a salesperson's performance is directly and positively related to the salesperson's level of education. This is an example of what type of research?
A. Descriptive
B. Reporting
C. Predictive
D. Explanatory
E. Experimental
Cooper - Chapter 01 #30
Level: Moderate
31.A predictive study showed that a company would gain a 10% market share if it reduced its product price by $5. The study assumed competitors would keep the prices of their products unchanged.
A. This study can be used in all situations.
B. The company should reduce its product price by $5.
C. As the company cannot control the price decisions of its competitors so the study is not very useful.