A. new-to-the-world product.
B. line extension.
C. repositioned product.
D. improvised product.
Feedback: Refer to figure 1.4. The firm's new product is best described as a line extension. Line extensions are additions to existing product lines of a firm, which are designed to flesh out the product line as offered to the firm's current markets.
AACSB: Reflective Thinking
Blooms: Apply
Difficulty: 3 Hard
Topic: What is a New Product, and What Leads to Success?
30._____ refer to those products that are retargeted for a new use or application.
A. "Flanker" brands
B. Line extensions
C. Repositionings
D. New-to-the-world products
Feedback: Refer to figure 1.4. Repositionings are products that are retargeted for a new use or application. Examples include Arm & Hammer baking soda repositioned as a drain or refrigerator deodorant; aspirin repositioned as a safeguard against heart attacks. It also includes products retargeted to new users or new target markets; Marlboro cigarettes were repositioned from a woman's cigarette to a man's cigarette years ago.
AACSB: Analytic
Blooms: Remember
Difficulty: 1 Easy
Topic: What is a New Product, and What Leads to Success?
31.Zooky Inc. is a well-known manufacturer of bubble gums, candies, chewing gums, and edible breath strips. The company recently introduced a new range of sugar-free, antibacterial chewing gum. Zooky's new product can be best described as a(n):
A. line extension.
B. new-to-the-firm product.
C. new-to-the-world product.
D. repositioned product.
Feedback: Refer to figure 1.4. Zooky's new product can be best described as a line extension. Line extensions are designed to flesh out the product line as offered to the firm's current markets. Examples: Dove Men+Care, Tide Pods with Downy, Special K line extensions (drinks, snack bars, and crystals).
AACSB: Reflective Thinking
Blooms: Apply
Difficulty: 3 Hard
Topic: What is a New Product, and What Leads to Success?
32.Luminos Co., a popular manufacturer of kitchen appliances, decides to enter the manufacturing sector of crockery and dinnerware. It markets a line of dinnerware, Illuminia, for the first time in its history. Its dinnerware will most likely fall into which of the following new product categories?
A. New-to-the-world products
B. New-to-the-firm products
C. Line extensions
D. Product improvements
Feedback: Refer to figure 1.4. Its dinnerware will most likely fall into the new product category of new-to-the-firm products. New-to-the-firm products or new product lines take a firm into a category new to it. The products are not new to the world, but are new to the firm.
AACSB: Reflective Thinking
Blooms: Apply
Difficulty: 3 Hard
Topic: What is a New Product, and What Leads to Success?
33.Designethic Co. is known for selling cards, gift-wrapping materials, and collectibles. In a bid to compete with its counterparts, Designethic added fresh-cut flower arrangements to its range of product offerings in the year 2015. Into which of the following new product categories would the floral arrangements fall?
A. New-to-the-world products
B. New-to-the-firm products
C. Line extensions
D. Repositionings
Feedback: Refer to figure 1.4. Designethic would fall into the new product category of new-to-the-firm products. New-to-the-firm products or new product lines take a firm into a category new to it. The products are not new to the world, but are new to the firm.
AACSB: Reflective Thinking
Blooms: Apply
Difficulty: 3 Hard
Topic: What is a New Product, and What Leads to Success?
34.To cater to the constant demands of its customers, Roltez Pretzels, a manufacturer of pretzels and extruded corn snacks, introduces honey-mustard pretzels to its product line. The honey-mustard pretzels are examples of:
A. new-to-the-world products.
B. new-to-the-firm products.
C. "flanker" brands.
D. product improvements.
Feedback: Refer to figure 1.4. The honey-mustard pretzels are examples of "flanker" brands. Line extensions may have resulted from a company's desire to increase display space and shelf space. They are additions to existing product lines and are also called "flanker" brands. These products are designed to flesh out the product line as offered to a firm's current markets.