Difficulty: Moderate
61.
Government agencies design ________ to encourage energy conservation and discourage smoking, excessive drinking, and drug use.
A)
ambush marketing campaigns
B)
frequency marketing programs
C)
social marketing campaigns
D)
club marketing programs
E)
consumer-generated marketing campaigns
Page Ref: 48
AACSB:
Skill: Concept
Objective: 1-5
Difficulty: Easy
62.
As part of the rapid globalization of today's economy, companies are selling more domestically produced goods in international markets and ________.
A)
taking a local view of their industry
B)
purchasing more supplies abroad
C)
reducing competition within their industry
D)
competing solely in traditional marketplaces
E)
downplaying concerns for social responsibility
Page Ref: 49
AACSB: Dynamics of the Global Economy
Skill: Concept
Objective: 1-5
Difficulty: Moderate
63.
Greg Williams now has the buying power to purchase the desktop computer that he has wanted for the last six months. Greg's want now has become a(n) ________.
A)
exchange
B)
transaction
C)
necessity
D)
demand
E)
need
Page Ref: 28
AACSB:
Skill: Application
Objective: 1-2
Difficulty: Moderate
64.
Cathy's Clothes is a small yet successful retail chain that sells women's clothing and accessories with a focus on buyers who have relatively modest means. For this specific purpose, the firm has rolled out several marketing initiatives aimed at women of a specific demographic. This is an example of ________.
A)
societal marketing
B)
target marketing
C)
cause marketing
D)
social marketing
E)
ambush marketing