Page Ref: 31
AACSB: Analytic Skills
Skill: Application
Objective: 1-3
Difficulty: Hard
65.
An organic farmer has identified three distinct groups that might be interested in his products: vegetarians, health-conscious individuals, and people identified as trendsetters who try out new products in the market before others. These three groups are examples of ________.
A)
marketing mixes
B)
market offerings
C)
marketing intermediaries
D)
market segments
E)
value propositions
Page Ref: 31
AACSB:
Skill: Application
Objective: 1-3
Difficulty: Hard
66.
Jolene's firm markets preplanning services for a mortician. She finds that most of her target market avoids discussing future funeral needs. She convinces people to invest in the firm's services through her large-scale promotional efforts. Jolene's firm most likely practices the ________.
A)
marketing concept
B)
product concept
C)
societal marketing concept
D)
selling concept
E)
production concept
Page Ref: 32
AACSB: Analytic Skills
Skill: Application
Objective: 1-3
Difficulty: Hard
67.
Henry Ford's philosophy was to perfect the Model-T so that its cost could be reduced further for increased consumer affordability. This reflects the ________ concept.
A)
societal marketing
B)
selling
C)
product
D)
marketing
E)
production
Page Ref: 31-32
AACSB: Analytic Skills
Skill: Application
Objective: 1-3
Difficulty: Hard
68.
Railroads were once operated based on the thinking that users wanted trains that would offer the most in quality, performance, and innovative features. The railroad managing companies overlooked the fact that there could be other modes of transportation. This reflects the ________ concept.
A)
societal marketing
B)
production