Difficulty Level: 3 Hard
Learning Objective: 01-06 The progression of becoming a global marketer
Topic: Stages of International Marketing Involvement
72.Which of the following best describes the stage of development where the company’s products reach a foreign market without any conscious effort on the part of the marketer?
A. Infrequent foreign marketing
B. Regular foreign marketing
C. No direct foreign marketing
D. International marketing
E. Global marketing
A company in this stage does not actively cultivate customers outside national boundaries; however, this company’s products may reach foreign markets. Sales may be made to trading companies as well as foreign customers who directly contact the firm.
AACSB: Analytic
Blooms: Remember
Difficulty Level: 2 Medium
Learning Objective: 01-06 The progression of becoming a global marketer
Topic: Stages of International Marketing Involvement
73.Jefferson’s is a firm that specializes in dog food and grooming products. The company has a very well-established domestic market. The company does not actively sell its products outside national borders but provides goods to customers who contact them directly or place orders with them through the Internet. Jefferson’s is currently in the _____ stage of international marketing involvement.
A. frequent foreign marketing
B. active foreign marketing
C. global marketing
D. regular foreign marketing
E. no direct foreign marketing
A company in this stage does not actively cultivate customers outside national boundaries; however, this company’s products may reach foreign markets. Sales may be made to trading companies as well as foreign customers who directly contact the firm. As companies develop websites on the Internet, many receive orders from international Internet users.
AACSB: Reflective Thinking
Blooms: Apply
Difficulty Level: 2 Medium
Learning Objective: 01-06 The progression of becoming a global marketer
Topic: Stages of International Marketing Involvement
74.If a marketer is motivated to initiate an international marketing effort mainly because of temporary surpluses in the domestic market, which of the following stages best characterizes the stage of international marketing involvement for this marketer?
A. Infrequent foreign marketing
B. Regular foreign marketing
C. No direct foreign marketing
D. International marketing
E. Global marketing
Temporary surpluses caused by variations in production levels or demand may result in infrequent marketing overseas.
AACSB: Analytic
Blooms: Understand
Difficulty Level: 2 Medium
Learning Objective: 01-06 The progression of becoming a global marketer
Topic: Stages of International Marketing Involvement
75.James Bright’s company seeks markets all over the world and attempts to sell products that are a result of planned production for markets in various countries. Which of the following stages best characterizes the stage of international marketing involvement for Mr. Bright’s company?
A. Infrequent foreign marketing
B. Regular foreign marketing
C. No direct foreign marketing
D. International marketing
E. Internal marketing
Companies in the international marketing stage are fully committed to and involved in international marketing activities. Such companies seek markets all over the world and sell products that are a result of planned production for markets in various countries.
AACSB: Reflective Thinking
Blooms: Apply
Difficulty Level: 2 Medium
Learning Objective: 01-06 The progression of becoming a global marketer
Topic: Stages of International Marketing Involvement
76.Maria Peron’s company treats the world, including the home market in Spain, as one market. Market segmentation decisions no longer focus on national borders. Instead, market segments are defined by income levels, usage patterns, and other factors that span countries and regions. Which of the following stages best characterizes the stage of international marketing involvement for Ms. Peron’s company?
A. Infrequent foreign marketing
B. Test marketing