E. Channels of distribution
38.Which of the following is a controllable element for an international marketer?
A. Level of technology
B. Geography and infrastructure
C. Channels of distribution
D. Cultural forces
E. Structure of distribution
39.Which of the following is an uncontrollable element for an international marketer?
A. Firm characteristics
B. Promotion
C. Price
D. Research
E. Level of technology
40.For an international marketer, the _____ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.
A. competitive structure
B. economic climate
C. structure of distribution
D. environmental factors
E. controllable elements
41.Which of the following is an uncontrollable factor for a marketer in a domestic environment?
A. Firm characteristics
B. Competitive structure
C. Channels of distribution
D. Price of the product
E. Promotional measures
42.Which of the following political actions is likely to favor international marketing?
A. Placing trade embargo on Cuba owing to widespread political instability in the country.
B. U.S. government placing a trade ban on Libya for rampant terrorism.
C. Paraguay imposing low tariffs and tax rates for manufacturing industries.
D. Tariff hike for imports established by China.
E. U.S. government coupling human rights issues with foreign trade policy.
43.Which of the following reflects the relationship between international business and domestic business?
A. Domestic businesses find it relatively easy to manage profits in the current scenario.
B. Domestic businesses find it relatively easy to manage profits in the current scenario.
C. Most domestic businesses are the result of customization efforts of international businesses.
D. The ability to invest abroad is to a large extent a function of domestic economic vitality.
E. Domestic businesses are more viable as capital tends to move toward minimum use.
44.Which of the following is a possible outcome of the “alien status” of a company?
A. An increase in protectionist federal policies.
B. A positive balance of trade.
C. A sharp rise in domestic and international demand.
D. A huge trade deficit.
E. An economic situation of the magnitude of the Great Depression.
45.With respect to the environment in which a business operates, factors such as competition, political and legal forces, economic climate, would all be classified as:
A. controllable elements.
B. uncontrollable elements.
C. predictable elements.
D. demographic elements.
E. cultural elements.
46._____ is a controllable element in both domestic and international marketing environments.
A. Economic climate
B. Competition within the home country
C. Price of products
D. Political forces
E. Foreign policies
47.The marketing tasks of an international marketer differs from that of a domestic marketer as:
A. the international marketer has fewer uncontrollable elements to deal with compared to a domestic marketer.
B. the level of technology and cultural forces are controllable elements for the domestic marketer.
C. the structure of distribution is an uncontrollable element for the international marketer.
D. the competitive structure is one of the controllable factors for an international marketer.
E. the international marketer is less concerned about geography and infrastructure than the domestic marketer.
48.Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for his company to effectively market and distribute to all of Peru’s major cities, Mr. Jonas must devise a logistics plan for crossing the Andes Mountains on a daily basis. Which of the following foreign environment uncontrollable variables would be a chief concern as Mr. Jonas devises his plan?