A. Competitive forces
B. Cultural forces
C. Geography and infrastructure
D. Economic forces
E. Political/legal forces
49.Compared to the foreign environment uncontrollable variables, which of the following elements is excluded from the domestic marketer’s list of uncontrollable variables?
A. Political forces
B. Competitive structure
C. Economic climate
D. Cultural forces
E. Legal forces
50.Amy Sims has been assigned the task of preparing a marketing plan for her company for the next year’s business activities. She knows that she should begin her plan by examining the variables that she has some control over. These controllable variables would include price, product, channels-of-distribution, and _____.
A. demand
B. political forces
C. competition
D. economic climate
E. promotion
51.M&M, a company producing musical instruments, had dominated its home market for several years before venturing into international markets. The company was focusing more on international operations until a German company in the same business entered its home market. The German company started selling good quality products at prices much lower than M&M’s and affected its sales adversely. Which of the following elements in the marketing environment has affected the business of M&M in the above scenario?
A. Level of technology
B. Structure of distribution
C. Competition in the domestic market
D. Cultural forces
E. Promotion of the product
52.Ralph Waite is a marketing manager at a video game console manufacturing firm. Ralph has been asked to review the marketing opportunities of his company in a foreign market. Ralph is aware that he can modify certain elements of the marketing environment to suit the foreign market needs. He is primarily focusing his attention on the factors that are not under his control and might affect their business prospects. Which of the following uncontrollable elements is most likely to affect the company’s business prospects in the foreign market?
A. The pricing policies in the foreign market.
B. The trade policies in the home country.
C. The promotional activities required to market the product.
D. The level of technology in the targeted market.
E. The product distribution channels adopted by his company.
53.The _____ issues faced by a company are often amplified by the “alien status” of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate.
A. product research
B. pricing
C. product specification
D. political/legal
E. promotional
54.Which of the following best illustrates the political and legal issues faced by companies because of their “alien status” when they attempt to do business in foreign countries?
A. A company doing moderate business in international markets because of violent history of its home country.
B. A company being forced by the local government to share its core competencies in order to continue doing business.
C. A product not being widely accepted in the foreign market because of its irrelevance to the customers.
D. A company utilizing an identical promotional campaign it used in the domestic country.
E. A company not succeeding in a foreign market because its product pricing is above the purchasing power of the local customers.
55._____ is the conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then to adjust the marketing mix to minimize the effects.
A. Standardization
B. Adaptation
C. Segregation
D. Segmentation
E. Projection
56.The primary obstacles to success in international marketing are a person’s _____ and an associated ethnocentrism.
A. regionalism