D. Embargoes
E. Packaging, labeling, or marking standards
66.Which of the following characterizes a globally aware manager?
A. Using one’s home culture’s values alone to market one’s products in foreign countries.
B. Accepting the cultural ways of another individual as their own.
C. Allowing others to be different and equal.
D. Discarding one’s home culture’s standards to adopt the global cultural standards.
E. Controlling any influences that the global cultural standards may have on the marketing process.
67.Which of the following will aid a manager in understanding the way people of different countries think and act?
A. A better understanding of global economic trends.
B. A deeper understanding of world market potential.
C. An understanding of foreign investment opportunities.
D. An understanding of microeconomics.
E. A historical perspective.
68.Which of the following is the most effective way to achieve organizational global awareness?
A. Hiring employees based on the sole criterion of global awareness.
B. Organizing employee trips to foreign cultures to increase their sensitivity.
C. Increasing the diversity mix of the front-level employee profile.
D. Having a culturally diverse senior executive staff or board of directors.
E. Promoting social networking as a means to improve inter-cultural communication.
69.Which of the following organizations seems better equipped for internationalization?
A. A firm that sells its products only to those foreign customers who directly contact the firm.
B. A firm that has a production capacity that is much greater than home market demand.
C. A firm that focuses its production activities on meeting the demands in the home market.
D. A firm that has a culturally diverse employee profile but few competitive offerings at the global level.
E. A firm that has little intention of maintaining a continuous market representation.
70.Which of the following firms has a better chance of accelerating the internationalization process?
A. International regulatory bodies set export/import limits.
B. The importing country can levy heavier import tariffs to override the VERs.
C. The exporting country sets the limits on the quantity it will export.
D. It is a mandatory tax imposed by a government on goods entering at its borders.
E. It is an absolute restriction against the importation of certain goods.
71.Which of the following is true regarding the stages of international marketing involvement?
A. A firm essentially progresses through the stages in a linear order.
B. The international marketing stage represents the highest level of international involvement.
C. A firm begins its international involvement at the second stage.
D. A firm may be in more than one stage simultaneously.
E. The final stage of the process is involves no direct foreign marketing.
72.Which of the following best describes the stage of development where the company’s products reach a foreign market without any conscious effort on the part of the marketer?
A. Infrequent foreign marketing
B. Regular foreign marketing
C. No direct foreign marketing
D. International marketing
E. Global marketing
73.Jefferson’s is a firm that specializes in dog food and grooming products. The company has a very well-established domestic market. The company does not actively sell its products outside national borders but provides goods to customers who contact them directly or place orders with them through the Internet. Jefferson’s is currently in the _____ stage of international marketing involvement.
A. frequent foreign marketing
B. active foreign marketing
C. global marketing
D. regular foreign marketing
E. no direct foreign marketing
74.If a marketer is motivated to initiate an international marketing effort mainly because of temporary surpluses in the domestic market, which of the following stages best characterizes the stage of international marketing involvement for this marketer?