E. all of the above
Cooper - Chapter 01 #10
Level: Moderate
11.Visionary decision makers tend to base business decisions on _____.
A. proprietary business research
B. instinct
C. secondary data
D. past experience
E. all of the above
Cooper - Chapter 01 #11
Level: Moderate
12.Which tier in the hierarchy of business decision makers sees research as the fundamental first step in any business venture?
A. Intuitive Decision Makers (Base tier)
B. Standardized Decision Makers (Middle tier)
C. Visionary Decision Makers (Top tier)
D. All of the above
E. None of the above
Cooper - Chapter 01 #12
Level: Easy
13.Some organizations make decisions based on past experience, instincts, or secondary data searches. These organizations are operating at the _____ tier of the hierarchy of business decision makers.
A. Visionary Decision Makers (top tier)
B. Standardized Decision Makers (middle tier)
C. Intuitive Decision Makers (base tier)
D. Pinnacle Decision Makers (fourth tier)
E. Information Decision Makers (fifth tier)
Cooper - Chapter 01 #13
Level: Easy
14.Business research may be considered unnecessary when _____.
A. management has insufficient resources to conduct an appropriate study
B. the risk associated with the decision at hand is low
C. the information is applicable to the critical decision
D. both a and b
E. both a and c
Cooper - Chapter 01 #14
Level: Moderate
15.What type of research do trade associations generally conduct?
A. Basic research
B. Practical research
C. Applied research
D. Ad hoc research
E. All of the above
Cooper - Chapter 01 #15
Level: Moderate
16.Which of the following is NOT a required characteristic of good research?
A. Clearly defined purpose
B. Detailed research process
C. Focused on theory
D. Thorough research design
E. Recognition of limitations
Cooper - Chapter 01 #16
Level: Moderate
17.Good research follows the standards of the ______.
A. American Manufacturers Association
B. scientific method
C. scientific management
D. American Association of Public Opinion Research
E. FTC
Cooper - Chapter 01 #17
Level: Easy
18.Which term refers to procedures for generating replicable research that are systematic and empirically-based?
A. Scientific management
B. Total quality management
C. Scientific method
D. Theoretical research
E. Applied research
Cooper - Chapter 01 #18
Level: Easy
19.For the limitations of a study to be revealed appropriately, the researcher should _____.
A. compare the desired procedure with the actual procedure
B. compare the desired sample with the actual sample
C. ensure that the recommendations do not exceed the scope of the study
D. address the time restraints imposed on the study
E. both A and B
Cooper - Chapter 01 #19
Level: Moderate
20.Which characteristic of good research involves distinguishing between the organization's symptoms, its problems, the manager's perception of the problems, and the research problem?
A. Clearly defined purpose
B. Detailed research process
C. Thorough research design
D. High ethical standards
E. Justifiable conclusions
Cooper - Chapter 01 #20
Level: Easy
21.Which of the following is NOT included in the statement of the decision problem?