D) vitamin water, fruit juice, coffee
309) What is buyer power?
A) the ability of buyers to affect the price they must pay for an item
B) the suppliers’ ability to influence the prices they charge for supplies (including materials, labor, and services)
C) high when it is easy for new competitors to enter a market and low when there are significant entry barriers to joining a market
D) high when there are many alternatives to a product or service and low when there are few alternatives from which to choose
310) What is supplier power?
A) the ability of buyers to affect the price they must pay for an item
B) the suppliers’ ability to influence the prices they charge for supplies (including materials, labor, and services)
C) high when it is easy for new competitors to enter a market and low when there are significant entry barriers to joining a market
D) high when there are many alternatives to a product or service and low when there are few alternatives from which to choose
311) What is the threat of substitute products or services?
A) the ability of buyers to affect the price they must pay for an item
B) the suppliers’ ability to influence the prices they charge for supplies (including materials, labor, and services)
C) high when it is easy for new competitors to enter a market and low when there are significant entry barriers to joining a market
D) high when there are many alternatives to a product or service and low when there are few alternatives from which to choose
312) What is the threat of new entrants?
A) the ability of buyers to affect the price they must pay for an item
B) the suppliers’ ability to influence the prices they charge for supplies (including materials, labor, and services)
C) high when it is easy for new competitors to enter a market and low when there are significant entry barriers to joining a market
D) high when there are many alternatives to a product or service and low when there are few alternatives from which to choose
313) What is the rivalry among existing competitors?
A) the ability of buyers to affect the price they must pay for an item
B) the suppliers’ ability to influence the prices they charge for supplies (including materials, labor, and services)
C) high when it is easy for new competitors to enter a market and low when there are significant entry barriers to joining a market
D) high when competition is fierce in a market and low when competitors are more complacent
314) Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter’s Five Forces Model. Which of the following represents rivalry in the soft drink industry?
A) Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.