B) Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
C) Zevia Natural Diet Soda begins selling directly over the Internet.
D) Coke and Pepsi submit bids to the owner of a football stadium for the exclusive sale of their products during games.
315) Porter identified three generic strategies that a business could follow after identifying a market it wanted to enter. Which of the following is not included as one of Porter’s three generic strategies?
A) broad differentiation
B) supplier cost differentiation
C) focused strategy
D) broad cost leadership
316) When analyzing Porter’s three generic strategies for entering a market, if you have a focused strategy, what market should you target?
A) a niche market
B) a broad market
C) neither niche nor broad markets
D) both niche and broad markets
317) Which of the following offers an example of a company operating in a narrow focused market as the low-cost provider?
A) Walmart
B) Tiffany & Co.
C) Neiman Marcus
D) Payless Shoes
318) Broad differentiation, broad cost leadership, and________ create the three generic strategies identified by Porter.
A) narrow market leadership
B) high cost versus low cost
C) focused strategy
D) None of the answer choices are correct.
319) Jennifer Bloom is writing a paper, and she must determine which of Porter’s three generic strategies The Museum Company has implemented. Jennifer finds out that The Museum Company offers specialty products found only in museums around the world to affluent customers. What would Jennifer determine The Museum Company is using as its generic strategy?
A) broad market, low cost
B) narrow market, high cost
C) broad market, high cost
D) narrow market, low cost
320) According to Porter, companies that wish to dominate broad markets should operate using a________ strategy.
A) cost leadership with a low cost
B) differentiation with a low cost
C) cost leadership with a high cost
D) All answer choices are correct.
321) Which of the following demonstrates a company that has implemented a low-cost, broad market strategy?
A) Neiman Marcus
B) Payless Shoes
C) the Sharper Image
D) Walmart