A. Visionary Decision Makers (top tier)
B. Standardized Decision Makers (middle tier)
C. Intuitive Decision Makers (base tier)
D. Pinnacle Decision Makers (fourth tier)
E. Information Decision Makers (fifth tier)
14.Business research may be considered unnecessary when _____.
A. management has insufficient resources to conduct an appropriate study
B. the risk associated with the decision at hand is low
C. the information is applicable to the critical decision
D. both a and b
E. both a and c
15.What type of research do trade associations generally conduct?
A. Basic research
B. Practical research
C. Applied research
D. Ad hoc research
E. All of the above
16.Which of the following is NOT a required characteristic of good research?
A. Clearly defined purpose
B. Detailed research process
C. Focused on theory
D. Thorough research design
E. Recognition of limitations
17.Good research follows the standards of the ______.
A. American Manufacturers Association
B. scientific method
C. scientific management
D. American Association of Public Opinion Research
E. FTC
18.Which term refers to procedures for generating replicable research that are systematic and empirically-based?
A. Scientific management
B. Total quality management
C. Scientific method
D. Theoretical research
E. Applied research
19.For the limitations of a study to be revealed appropriately, the researcher should _____.
A. compare the desired procedure with the actual procedure
B. compare the desired sample with the actual sample
C. ensure that the recommendations do not exceed the scope of the study
D. address the time restraints imposed on the study
E. both A and B
20.Which characteristic of good research involves distinguishing between the organization's symptoms, its problems, the manager's perception of the problems, and the research problem?
A. Clearly defined purpose
B. Detailed research process
C. Thorough research design
D. High ethical standards
E. Justifiable conclusions
21.Which of the following is NOT included in the statement of the decision problem?
A. Scope
B. Limitations
C. Precise meaning of all terms
D. Desired procedures
E. Organizational symptoms
22.The procedures used in the research are specified in the _____ section of a research report.
A. problem statement
B. research design
C. limitations
D. findings
E. conclusions
23.Researchers have the ethical responsibility to guard the welfare of _____.
A. research participants
B. clients
C. colleagues
D. organizations to which they belong
E. all of the above
24.Which of the following considerations is not a potential ethical dilemma for a researcher?
A. Psychological harm to respondents
B. Physical harm to respondents
C. Omission of significant procedural details in the research process
D. Invasion of privacy
E. Exploitation of respondents
25.The goal of the research design is to maximize the _____ of the results.
A. objectivity
B. subjectivity
C. profitability
D. morality
E. reportability
26.Are any of the following NOT a good reason for managers to be well grounded in basic research?
A. Do research for themselves.