B. The least valuable type of research.
C. A way to discover answers to the questions who, what, when, where, and sometimes, how.
D. The primary means to control a process once we can explain and predict it.
E. Essential to evaluate specific courses of action or forecast current or future values.
37.A goal differs from a strategy in that ...
A. A goal is a measurable result and a strategy is a broad course of action.
B. A goal is the outcome of a strategy.
C. A goal details the specific actions of a strategy.
D. A goal is how a strategy is executed.
E. None of the above explains how a goal differs from a strategy.
38.A requirement that researchers think strategically means that ...
A. Research insights must be linked to strategic recommendations.
B. Research insights must be linked to tactics that the organization will execute.
C. Research insights must be linked to organizational opportunities.
D. A and C above
E. None of the above.
39.Following a customer's click-through patterns when they access the internet is an example of __________ data.
A. Transactional
B. Observational
C. Conversational
D. Internet Analytics
E. B and C above
40.Recording data from a candidate's job interview is an example of __________ data.
A. Transactional
B. Observational
C. Conversational
D. Internet Analytics
E. None of the above
41.Following Twitter posts during a trial to assess public opinion is an example of ____ data.
A. Transactional
B. Observational
C. Conversational
D. Internet Analytics
E. None of the above
42.Tracking warehouse and shipping manifests is an example of ____ data.
A. Transactional
B. Observational
C. Conversational
D. Internet Analytics
E. None of the above
43.The definition of business research excludes which of the following:
A. Systematic inquiry.
B. Developing a plan to acquire information.
C. Guiding management decision making.
D. Process for disseminating insights.
E. Implementing recommendations.
44.Research has been increasing in business decision making because:
A. Management decisions are easier.
B. Technology is less accessible.
C. ROI measures have never been more important.
D. Managers are well schooled in business analytics
E. None of the above.
45.Control in business research is the ability of the researcher to ...
A. Explain the outcome of a research study.
B. Control question order in a descriptive study.
C. Replicate a scenario and dictate a particular outcome.
D. Determine the management dilemma.
E. Determine the right sample.
46.A research variable is ...
A. A person's attitude
B. A single event
C. A characteristic under study
D. Something that can be described, reported or predicted.
E. All of the above.
47.The hierarchy of business decision makers categorizes organizations based on how they use business research to make decisions. List and explain the three levels in the hierarchy.
48.Sometimes business research may be unnecessary. Explain when this could occur.
49.What is the difference between applied research and basic research?
50.What characteristics of research are associated with the standards of the scientific method?