Business Communication Essentials 5th Canadian Edition by Courtland L Bovee test bank

A) encoding
B) decoding
C) abstracting
D) indexing
Answer:  A
Diff: 1     Type: MC     Page Ref: 10
Objective:  1-3
 
21) After a message is received, the receiver needs to extract the idea from the message, a step known as ________.
A) encoding
B) decoding
C) abstracting
D) indexing
Answer:  B
Diff: 1     Type: MC     Page Ref: 10
Objective:  1-3
 
22) Which of the following examples correctly illustrates the difference between what constitutes a communication medium and a communication channel?
A) A telephone is a medium, while a voice message is a channel.
B) A podcast is a medium, while an intranet is a channel.
C) A shipping company is a medium, while a printed report is a channel.
D) A cell phone is a medium, while a text message is a channel.
Answer:  B
Diff: 2     Type: MC     Page Ref: 10
Objective:  1-3
 
23) The traditional nature of much business communication was primarily defined by a publishing or broadcasting mindset. Which of the following scenarios best reflects this mindset?
A) A company airs advertisements during the Super Bowl to raise its visibility.
B) A company publishes a blog to keep customers informed of the company's activities.
C) A company CEO uses Twitter to interact directly with individual employees.
D) A company opens a Facebook account to connect with a younger audience.
Answer:  A
Diff: 2     Type: MC     Page Ref: 10-11
Objective:  1-3
 
24) The ________ is interactive, conversational, and usually open to all who wish to participate; audience members are not passive recipients of messages but active participants in a conversation.
A) publishing mindset
B) basic eight-step communication model
C) social communication model
D) broadcasting mindset
Answer:  C
Diff: 1     Type: MC     Page Ref: 11
Objective:  1-3
 
25) Which of the following is a tendency of conventional promotion?
A) Reactive
B) Information hoarding
C) Permission
D) Influence
Answer:  B
Diff: 1     Type: MC     Page Ref: 11
Objective:  1-3
 

26) Which of the following is a tendency of social communication?
A) Reactive
B) Information sharing
C) Permission
D) High message frequency
Answer:  D
Diff: 1     Type: MC     Page Ref: 11
Objective:  1-3
 
27) Conventional promotion tends to be ________.
A) reactive
B) conversational
C) intrusive
D) amorphous
Answer:  C
Diff: 1     Type: MC     Page Ref: 11
Objective:  1-3
 
28) Which of the following is a tendency of social communication?
A) Lecture
B) Egalitarian
C) One to many
D) Control
Answer:  B
Diff: 1     Type: MC     Page Ref: 11
Objective:  1-3
 
29) Which of the following is a tendency of social communication?
A) Permission
B) Hierarchical
C) One to many
D) Control
Answer:  A
Diff: 1     Type: MC     Page Ref: 11
Objective:  1-3
 
30) Social communication tends to be ________.
A) structured
B) hierarchical
C) unidirectional
D) reactive
Answer:  D
Diff: 1     Type: MC     Page Ref: 11
Objective:  1-3
 

31) Which of the following is a disadvantage of the social communication model?
A) It is hierarchical.
B) The number of channels is limited in this model.
C) The frequency of messages in this model is relatively low.
D) It blurs the line between personal and professional lives.
Answer:  D
Diff: 1     Type: MC     Page Ref: 11
Objective:  1-3
 
32) Which of the following is a disadvantage of the social communication model?
A) It is hierarchical.
B) It is static.
C) It presents information security risks.
D) The frequency of messages is relatively low.
Answer:  C
Diff: 1     Type: MC     Page Ref: 11
Objective:  1-3
 
33) Which of the following is a disadvantage of the social communication model?
A) It can cause distractions and hit productivity.
B) It is static.