Business Communication Essentials 5th Canadian Edition by Courtland L Bovee test bank

C) It is hierarchical.
D) The frequency of messages is relatively low.
Answer:  A
Diff: 1     Type: MC     Page Ref: 11
Objective:  1-3
 
34) Which of the following is a disadvantage of the social communication model?
A) It is hierarchical.
B) The number of channels is limited in this model.
C) It can result in social media fatigue.
D) The frequency of messages in this model is relatively high.
Answer:  D
Diff: 1     Type: MC     Page Ref: 11
Objective:  1-3
 
35) Hybrid systems of communication ________.
A) might involve elements of hierarchical, unidirectional communication
B) might frustrate both employees and customers who see the approach as inconsistent
C) refer to the combinations of communications technology that a business uses
D) tend to prioritize one communications approach at the expense of another
Answer:  A
Diff: 1     Type: MC     Page Ref: 11-12
Objective:  1-3
 

36) What do experts predict will now significantly change the nature of business communication?
A) Mobile communication
B) Social media
C) Precarious work
D) Cloud operating systems
Answer:  A
Diff: 1     Type: MC     Page Ref: 12
Objective:  1-4
 
37) Which of the following constitutes ethical information?
A) A restaurant using photos on its website of dishes that it does not serve
B) A manufacturer of cell phones asking its sales team to post favourable product reviews on social media
C) A company paying customers to recommend its products to their friends
D) A vendor including only essential information in promotional material mailed out to customers
Answer:  D
Diff: 2     Type: MC     Page Ref: 15
Objective:  1-5
 
38) In order to generate interest about the company's publications, the Media Manager of Gordon Books started a personal blog where she posed as an avid reader and amateur literary critic and reviewed the company's books favourably. She also invited readers to buy the books, discuss them online, and send in their reviews. Which of the following is the best criticism of the manager's action?
A) She engaged in plagiarism.
B) She selectively misquoted information.
C) She failed to protect information entrusted to her.
D) She failed to ensure transparency.
Answer:  D
Diff: 3     Type: MC     Page Ref: 15
Objective:  1-5
 
39) In order to boost sales of its tablets, Zip Communications paid several people to write artificial positive testimonials about its products. What is the best criticism of Zip's decision?
A) It selectively misquoted information.
B) It failed to protect customer information.
C) It engaged in misrepresentation.
D) It violated a copyright.
Answer:  C
Diff: 1     Type: MC     Page Ref: 15
Objective:  1-5
 

40) ________ is stealing someone else's words or work.
A) Plagiarism
B) An ethical lapse
C) Distorting the truth
D) An error of omission
Answer:  A
Diff: 1     Type: MC     Page Ref: 15
Objective:  1-5
 
41) Making a clearly unethical or illegal choice is termed an ________.
A) ethical dilemma
B) ethical crime
C) ethical lapse
D) ethical misdeed
Answer:  C
Diff: 2     Type: MC     Page Ref: 16
Objective:  1-5
 
42) Choosing between alternatives that aren't clear-cut is termed an ________.
A) ethical misdeed
B) ethical crime
C) ethical lapse
D) ethical dilemma
Answer:  D
Diff: 2     Type: MC     Page Ref: 16
Objective:  1-5
 
43) Which of the following is TRUE about making ethical communication choices?
A) An ethical dilemma involves making a clearly unethical, and often illegal, choice.
B) An ethical lapse involves choosing among alternatives that are not clearly right or wrong.
C) When making communications decisions, you must always consider if a decision that seems ethical now may seem unethical in the future.
D) Deliberately omitting essential information is an ethical way of influencing the audience.
Answer:  C
Diff: 1     Type: MC     Page Ref: 16
Objective:  1-5
 

44) Which the following decision-making scenarios presents an ethical dilemma?